![]() for Instagram and Snapchat is 53.9% and 40%, respectively. For comparison, usage penetration in the U.S. access their TikTok account at least once a month. 31.1% of social network users in the U.S.(and is forecasted to reach 88.7 million by 2024). eMarketer estimates suggest that TikTok has 73.7 million monthly active users in the U.S.TikTok users was 100 million (based on quarterly usage), up 800% from January 2018’s company figures. By August 2020, the official number of monthly U.S.Let’s check out the current number of U.S.-specific users. has been a vital growth area in both revenue and users. Out of 4.48 billion active social media users, 22.32% use TikTok on a regular basis.ĭespite the dizzying entanglement with the Trump administration where nationwide ban threats emerged due to potential security risks, the U.S.Out of 4.8 billion internet users worldwide, 20.83% use TikTok.TikTok has 1 billion monthly active users (MAU’s).Global TikTok User Penetration Statistics: In fact, these user figures make the app one of the fastest-growing ever in terms of the percentage of the market it’s captured since 2016. Monthly Number of Active TikTok Users How Many People Are on TikTok?Īccording to parent company Bytedance, TikTok currently has 1 billion monthly active users. TikTok, the international version, had a release date in September 2017 following the acquisition of a video-sharing startup, Musical.ly.ĭouyin kept its launch name in China, and now the twin apps are available in 141 countries, working in 39 languages via the App Store and Google Play. TikTok / Douyin was initially launched into China’s App market in September 2016 by parent company Bytedance it racked up 100 million users in a year. average time on the app: Americans 18 and over are estimated to have spent 1.43 billion hours on TikTok in March 2020. However, American adults using TikTok grew 5.5 times in the last 18 months, with a 2:1 female to male gender ratio. 47.4% of their active users aged between 10 and 29. Demographics: TikTok’s generation Z penetration is highest in America. TikTok users have now passed 100 million, equalling 37.36% of America’s 267.6 million mobile internet users, an 800% increase in 20 months. Popular categories for content are entertainment, dance, pranks, fitness/sports, and DIY. Influencer earnings: TikTok creators have up to 100 million followers and earn up to $5 million a year. ![]() In 2019, the time spent on TikTok was a mammoth 68 billion hours. Engagement: TikTok is the most engaging social media app, with an average session length of 10.85 minutes, double Pinterest at rank #2 with 5.06 minutes.India is the most significant contributor to TikTok installs, with 611 million downloads to date. saw a 787.86% user growth rate in the same period. User growth rate: TikTok’s had a 1157.76% increase in its global userbase between Jan 2018 and July 2020 the U.S. ![]()
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